1. Information BroadwayHD Collects.
BroadwayHD collects information about you, about the ways you use the BroadwayHD service and about the ways you interact with BroadwayHD content. BroadwayHD also collects information about the computer or mobile device you use to access the BroadwayHD service.
1.1 Information You Provide BroadwayHD Directly.
1.1.1 When you register for, and/ or agree to pay for, a BroadwayHD account, BroadwayHD may collect your name, email address, birth date, gender, credit card information, billing address, ZIP code and other information.
1.1.2 BroadwayHD also retains messages you send through the site and details of your interactions with us, such as the date, time and reason you contact us. If you reach us by chat, we may retain a transcript of that chat conversation; if you call us, we may retain your phone number and a recording of the call.
1.1.3 BroadwayHD may collect information you provide us when you respond to surveys, set your account preferences, give reviews or ratings of BroadwayHD programs or other content, give feedback through the BroadwayHD site or participate in sweepstakes and promotions that BroadwayHD may run from time to time.
1.1.4 BroadwayHD may provide you the opportunity to post comments, questions and other content publicly in forums and on blogs. Your name and profile may be publicly displayed along with any comments, questions or other content you post to the site.
1.1.5 Credit Card Information.
188.8.131.52 BroadwayHD outsources the processing of credit card information to a third-party service provider. Other than the last four digits of your credit card and the brand of the credit card, Broadway HD does not store other cardholder data. However, the third-party payment processing service provider does store this information.
184.108.40.206 The processing of payments will be subject to the terms, conditions and privacy policies of the payment processing service provider. BroadwayHD is not responsible for errors made by the payment processor.
220.127.116.11 BroadwayHD also requests your phone number and email address when you make credit card payments through the website so that BroadwayHD can reach you should further verification of your credit card information be required.
18.104.22.168 As indicated by a Self-Assessment Questionnaire, BroadwayHD is in compliance with the data security standards established by the Payment Card Industry Security Standards Council.
1.2 Information BroadwayHD Collects Automatically.
1.2.1 Log Data File Information. When you log on to the BroadwayHD service, our servers automatically receive and store information such as your IP address (which may tell us your general location); the characteristics of your web browser (such as type and operating system); your internet service provider; date/ time stamps; and other web pages you view (such as and referring and exit pages).
1.2.2 Usage and In-App Tracking Data. BroadwayHD collects information when you use the BroadwayHD service or interact with BroadwayHD advertising. Examples of this information include the names of videos you watch; search queries; number of clicks; and how you interact with links and advertisements. We may use “cookies” and “device identifiers” (see below) to help collect this information.
1.2.3 Analytics Information. BroadwayHD may directly measure or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends; analyze how people use the BroadwayHD service; compile statistics on BroadwayHD activity; and provide BroadwayHD with other information. These measurements are taken using cookies, device identifiers and other tracking technologies. Analytic information may be transmitted to and stored by BroadwayHD and/ or third-party service providers on servers in the U.S. (or elsewhere). Please note that analytics information is generally stored in an aggregated form such that it cannot reasonably be manipulated to identify any particular user.
1.3 More Information About Cookies and Similar Technologies.
1.3.1 Cookies. When you visit the BroadwayHD site, the site automatically sends one or more cookies to your device. Cookies are small text files containing a string of alphanumeric characters derived from your personal information; the files are used to uniquely identify your device when you log on to the BroadwayHD service. These cookies send information to BroadwayHD about your browsing activity, including the web pages you visit. Some of these cookies expire when you leave the site, and some remain on your computer or device
1.3.2 Device Identifiers and Location Data. BroadwayHD may uniquely identify your device through device identifiers. Device identifiers are computer code included in mobile apps that enable data to be collected. BroadwayHD may receive information through device identifiers about your geographic location, how you use the BroadwayHD site and how you interact with advertising.
1.3.3 Web Beacons. Web beacons are files that your computer downloads when you access a website or when a picture automatically appears when you open an email. BroadwayHD uses web beacons to anonymously track your online usage patterns and to tell us when you open emails we send. Web beacons are also called web bugs, clear gifs, tracking pixels, internet tags and pixel tags.
1.3.4 Other technologies. BroadwayHD may use technologies similar to cookies, such as browser storage, embedded scripts and plugins, to identify your computer or device and track your web activity. Like cookies, some of these technologies may store small amounts of data on your computer or device.
1.4 Information BroadwayHD Receives from Third Parties.
1.4.1 Third Party Applications. The BroadwayHD service may allow you to register for our service through a third-party service such as Facebook or Twitter. Also, the BroadwayHD service may allow you to post information to services such as Facebook and Twitter, such as reviews of, comments on, and “likes” about BroadwayHD content. BroadwayHD may collect information about you from those third-party service providers, such as your user ID and password, as well as any information you make public using that third-party service. BroadwayHD may also collect any information you allow that third-party service provider to share, such as your public profile, birthday, friends and “likes.”
1.4.2 Third-Party Data. BroadwayHD may collect information about you from other online sources, such as data aggregators, public databases and our service providers. Examples of this may include information (whether identified, de-identified or anonymous) about your interests, demographic data, purchasing behavior, and activities online (such as websites visited and advertisements viewed).
2. How BroadwayHD Uses Information.
2.1. Personalization. BroadwayHD uses collected information to authenticate the identity of its users without requiring users to re-enter their information every time they visit the site, as well as to quickly and efficiently respond to user inquiries and requests. By tracking geographic locations, BroadwayHD may be able to provide users localized content and advertising. By retaining user preferences, BroadwayHD is able to provide users with customized and personalized viewing recommendations for BroadwayHD content.
2.2. Enhanced Functionality. BroadwayHD uses information about how the site is being used, such as which pages are popular, conversion rates, viewing patterns, click-through rates and similar metrics, to analyze and better understand the BroadwayHD audience, to improve the functionality of the BroadwayHD service and to improve the selection of programming available through the service. The information collected also allows BroadwayHD to diagnose and fix technical problems and automatically update the BroadwayHD mobile app.
2.3. Commercial and Marketing Communications. BroadwayHD uses the information it collects to communicate directly with you by such means as emails, text messages and push notifications. These messages may include information such as announcements of new programming; invitations to participate in sweepstakes, promotions, special offers and consumer surveys; and information about new features and content available on the service. The information collected also allows BroadwayHD to assist you with operational tasks such as password reset requests.
2.4. Advertising and Audience Measurement. BroadwayHD may use the information it collects to better target and personalize the advertising users see. Aggregated information collected by BroadwayHD may be used to measure the audience for any given BroadwayHD program or for the BroadwayHD service as a whole.
2.5. Compliance. BroadwayHD uses the information it collects to enforce its Terms of Service; to prevent, detect and investigate potentially prohibited, illegal or fraudulent activities; and to otherwise protect the rights of Broadway HD, its service providers, business partners and users.
3. How Broadway HD Shares Your Information.
3.1. Information Shared with Your Consent. Any information or content that you voluntarily disclose, including user generated content such as comments on news stories posted to the BroadwayHD service, becomes available to the public and may be viewable by others. This information can include personally identifiable information about you or information that may reveal additional personal information that you choose to include within such feedback (such as your full name, email address, geographic location, social media related account identifiers and any blog URLs). In addition, BroadwayHD may allow for the RSS syndication and other outgoing news/ content feeds of all of its public content and may allow third parties to access such information via a site application programming interface ("API"). If you remove information that you have posted to the BroadwayHD site, copies may remain viewable in cached and archived pages of the BroadwayHD site and/or on sites of third parties who have made use of a site API, as well as on the devices of other users who have copied or saved that information.
3.2. Information Shared with Third-Party Service Providers. BroadwayHD relies on third-party service providers to keep the site up and running smoothly. For example, BroadwayHD may engage third-party service providers to provide marketing, advertising, communications, infrastructure and IT services; to personalize and optimize the BroadwayHD service; to process credit card transactions or other payment tools; to provide customer service; to collect debts; to analyze and enhance data (including data about users' interactions with the BroadwayHD service); and to process and administer consumer surveys. Those third-party service providers will be given limited access to your information as is reasonably necessary. BroadwayHD does not authorize third-party service providers to use or disclose your personal information except in connection with providing their services to BroadwayHD.
3.3. Information Shared with Third-Party Business Partners.
3.3.1. Audience Measurements. Our business partners, such as theatre producers and advertisers, have an interest in the popularity of individual programs and of the BroadwayHD service as a whole. Accordingly, BroadwayHD may share with third parties your BroadwayHD viewing history on the BroadwayHD service in calculating audience measurement statistics.
3.3.2. Joint Promotions. BroadwayHD may offer joint promotions or programs that, in order for you to be able to participate, will require us to share your information with third parties. Please note that these third parties are responsible for their own privacy practices.
3.3.3. Information Shared with Advertisers.
22.214.171.124. BroadwayHD may allow third-party ad servers or ad networks to place advertisements on the BroadwayHD site. These third-party ad servers or ad networks use technology to send ads and ad links directly to your browser or mobile device, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies, device identifiers, location data and web beacons) to compile information about your browser’s or device’s visits and usage patterns to measure the effectiveness of their ads and to personalize advertising content.
126.96.36.199. BroadwayHD does not sell, rent, or share the information we collect directly from you or the information we receive about you from others for use in advertising and/ or marketing campaigns unrelated to BroadwayHD, unless you choose in advance to have your information shared for this purpose.
188.8.131.52. Please note that an advertiser may ask BroadwayHD to show an ad to a certain audience of users (e.g., based on demographics or other interests). In that situation, BroadwayHD will determine the target audience and deliver the advertising to that audience; only anonymous aggregated data is provided to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach and deem your response as permission to use your personal information.
184.108.40.206. When you view an advertisement - whether or not you click on it - or when you interact with an advertisement, the advertiser, advertising technology companies, and service providers that perform advertising-related services for BroadwayHD and our business partners may collect some information from or about you. Please be aware that BroadwayHD may not notify you when you have chosen to click through to another website or service when you respond to ads.
3.4. Information Broadway HD is Required to Share by Law. BroadwayHD will disclose your information when required to do so by law or subpoena, or if BroadwayHD reasonably believes that such action is necessary to: (a) satisfy any applicable law, regulation, legal process or government request; (b) enforce the BroadwayHD Terms of Service, including the investigation of potential violations thereof; (c) detect, prevent, or otherwise address illegal or suspected illegal activities (such as payment fraud); (d) address security or technical issues; and/or (e) exercise or protect the rights, property or safety of BroadwayHD and its users.
3.5. Change of Control. If all or part of BroadwayHD is sold, merged, reorganized, restructured or transferred, BroadwayHD may transfer any and all information in its possession, including personal information, to one or more parties as part of any such transaction, including as part of the due diligence process.
4. How BroadwayHD Stores and Protects Your Information.
4.1. To protect your privacy and security, BroadwayHD takes reasonable administrative, logistical, physical and managerial steps (such as requesting a unique account password) to safeguard your personal information against loss, theft and unauthorized access. Nevertheless, transmissions via the internet and online digital storage are never completely secure, which means that BroadwayHD cannot guarantee the safety of your personal information.
4.2. In the event that any information under the control of BroadwayHD is compromised as a result of a breach of security, BroadwayHD will take reasonable steps to investigate the situation and, where appropriate, promptly notify those individuals whose information may have been compromised and take other steps in accordance with any applicable laws and regulations. Residents of New York may have additional rights in the event of a data breach, as discussed below.
5. Your Choices About Your Information.
5.1. You Control Your Account Information and Settings. You may update your BroadwayHD account information at any time by logging in to your account and changing your profile settings.
5.2. Opting Out of Cookies. Most commercial browsers include a mechanism for removing or disabling most cookies. Please note that commercial browsers may not effectively block Flash cookies (also known as locally shared objects), HTML5 cookies or other tracking technologies. Also, please note that disabling or removing these technologies may impede the proper operation of the BroadwayHD service, and that your ability to limit browser-based tracking technology when you revisit the site after disabling or removing these technologies is subject to your browser settings and capabilities.
5.3. Opting Out of Tracking/ Recording from your Mobile Device. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms. Also, most functionality of a mobile app, such as app-related tracking technologies not used in connection with an internet browser, can only be disabled by uninstalling the app. Disabling tracking tools on your mobile device prevents BroadwayHD and its business partners from tracking your browser’s activities for use in targeting advertising. Please note, however, that doing so may disable features available through the BroadwayHD service.
5.3.1. Advertising Data Collection Choices. Through the settings on most mobile devices you can select "Limit Ad Tracking" (for iOS devices) or "Opt out of Interest-Based Ads" (for Android devices) which will allow you to limit the use of information collected from or about your mobile device for the purpose of presenting you with online behavioral advertising.
5.3.2. Location Data Collection Choices. You may be able to opt out of the collection of precise location data from your mobile device by BroadwayHD by disabling “Location Services” for the BroadwayHD app in your device’s settings. Please note that by not allowing BroadwayHD to collect precise location data, your access to the BroadwayHD service on your mobile device may be limited.
5.4. Opting Out of Web Beacons. Most commercial email clients include a mechanism for preventing web beacons from downloading automatically when an email is opened. Please refer to your email clients’ technical information for instructions on how to disable web beacons. In addition, there are several browser add-ins that enable you to block web beacons from downloading automatically when you surf the web. Please note that disabling web beacons may disable features available through the BroadwayHD service.
5.5. Opting Out of Notifications from BroadwayHD.
5.5.1. Text Messages. If you no longer wish to receive promotional text messages from BroadwayHD, you may text "STOP" to the number indicated in the message or follow other instructions provided in such message to avoid future messages being sent to you; send an email message to firstname.lastname@example.org with the words "Opt Out" in the subject field; or send mail to the following postal address:
Broadway HD LLC Attn: Opt Out 36 West 44th Street, Suite 400 New York, NY 10036
BroadwayHD will use commercially reasonable efforts to promptly process all opt-out requests.
5.5.2. Email Messages. You can also stop receiving promotional email communications from BroadwayHD by clicking on the "unsubscribe link" provided in such communications; by sending an email message to email@example.com with the word "No email" in the subject field; or by sending mail to the following postal address:
Broadway HD LLC Attn: No Email 36 West 44th Street, Suite 400 New York, NY 10036
BroadwayHD will use commercially reasonable efforts to promptly process all unsubscribe requests.
5.5.4. Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services. Since there is currently no consensus as to what “Do Not Track” means and how to respond to “Do Not Track” signals, BroadwayHD does not respond to such signals.
5.6. DAA Self-Regulatory Program for Online Behavioral Advertising. The Digital Advertising Alliance ("DAA") is an independent non-for-profit organization led by marketing and advertising industry trade associations. The DAA has promulgated Self-Regulatory Principles for Online Behavioral Advertising and provides a centralized tool called WebChoices that enables internet users to make choices about the use of their personal information for online advertising by DAA members. The DAA has also promulgated rules for the Application of Self-Regulatory Principles to the Mobile Environment and a mobile application called AppChoices. The app can be downloaded from the DAA website or from your device’s app store.
5.7. The Network Advertising Initiative. The Network Advertising Initiative ("NAI") is a cooperative of online marketing companies that has developed its own Code of Conduct. The NAI also offers an online Opt Out of Interest-Based Advertising centralized tool for opting out of interest-based advertising delivered by its member companies.
6. Security and Account Access.
You are responsible for maintaining the secrecy of your unique BroadwayHD password and account information and for controlling access to your email and mobile device communications from BroadwayHD at all times. We recommend a password that contains alphanumeric characters and keyboard symbols (e.g. $, #, * etc.). If you share or otherwise allow others to have access to your BroadwayHD account, they will be able to see your information (including in some cases personal information) such as your watch history, ratings, reviews and account information (including your email address or other information in your account).
7. How to Delete Your Account.
You may delete your BroadwayHD account by sending an email to firstname.lastname@example.org with the word “Cancel” in the subject field. You must cancel your subscription before you are able to delete your account. Please note that, after you delete your account, BroadwayHD may retain some information from or about you in accordance with applicable law, including for various legal, operational, accounting, and auditing purposes.
8. How long BroadwayHD Keeps User-Generated Content.
8.1. Following the termination or deactivation of your BroadwayHD account, BroadwayHD may retain your profile information and user-generated content for a commercially reasonable period of time for backup, archival, or audit purposes.
8.2. BroadwayHD will make commercially reasonable efforts to honor your request to delete your personal information; however, certain information will actively persist on the BroadwayHD website even if you close your account, such as messages you posted to the BroadwayHD website. In addition, the personal information within a closed account, and information you update or delete, may remain in the archives of BroadwayHD for the administrative and/ or internal purposes of BroadwayHD. It is not always possible to completely remove or delete information from the BroadwayHD databases. In addition, BroadwayHD typically will not remove information you have posted publicly.
8.3. Please remember that neither you nor BroadwayHD can delete all copies of information that has been previously shared with others.
9. Children’s Privacy.
9.1. The BroadwayHD service is not directed to children under the age of 18 and does not knowingly allow such persons to register as users. If you are under 18, please do not send any information about yourself to us, including your name, address, telephone number, or email address. In the event that BroadwayHD learns that we have collected personal information from a child under the age of 18 without any verification of parental consent, we will delete that information as quickly as possible. If you believe that BroadwayHD might have any information from or about a child under 18, please contact us at email@example.com.
9.2. Any California residents under the age of 18 who have registered to use the BroadwayHD service, and who have posted content or information on the service, can request removal of their information by sending an email to us at firstname.lastname@example.org detailing where the content or information is posted and attesting that a minor posted it. BroadwayHD will then make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished the content, or the content may have been archived by search engines and other means that BroadwayHD does not control.
9.3. BroadwayHD does not knowingly collect or solicit any personal information as defined in the U.S. Children’s Privacy Protection Act (“COPPA”) in a manner that is not permitted by COPPA, and for any children’s or mixed-use portions of the service (if any) BroadwayHD will comply with COPPA. If you are a parent or guardian and believe BroadwayHD has collected children’s personal information in a manner not permitted by COPPA, please contact us at email@example.com and we will remove such data to the extent required by COPPA.
10. Links to Other Web Sites and Sites:
11. Third-Party Advertisers.
12. Applicable Law.
12.1. New York law. If you are a resident of New York, you have certain rights under the New York State Information Security Breach and Notification Act. The Act requires businesses to notify affected consumers following the discovery of a breach of the security of a business data system. In certain circumstances, businesses also have to notify the 3 nationwide consumer reporting agencies of such breaches.
12.2. California law. If you are a California resident, under the so-called “Shine The Light” law you may be entitled to request certain information regarding our disclosure, if any, of personal information (such as your name and contact information) to third parties who wish to contact you or send you promotional information about their products and services directly (as compared to when the third party is acting on our behalf or you have provided your personal information as part of a co-promotion by BroadwayHD and the third party). If you are a California resident and would like to request a copy of information regarding our disclosure to third parties for their direct marketing purposes in the preceding calendar year, please send us a letter at Attention: Legal Department, Broadway HD, 36 West 44th Street, Suite 400, New York, NY 10036.
12.3. International law.
220.127.116.11. BroadwayHD protects personal information from residents of the European Union, other European Economic Area countries, and Switzerland. BroadwayHD may choose to participate in a Safe Harbor or Privacy Shield program regarding information transferred from the European Union and/ or Switzerland.